![]() ![]() Said Mohsen: “The region’s music culture holds a special place in my heart, and we have exceptional musicians and performers whose artistry deserves to be recognised worldwide. “His track record in business and market strategy will be invaluable in meeting the evolving demands of the industry and showcasing the diverse range of sounds and traditions that make the region’s music landscape one-of-a-kind,” Subramaniam went on to note. “With his progressive outlook on industry trends, a deep passion for artistry, and decisive leadership style, Rami is well-positioned to take Sony Music Middle East to new heights,” he added. “We are delighted to welcome Rami to the Sony Music Middle East team,” said Shridhar Subramaniam, president of the company’s corporate strategy and market development for Asia and the Middle East. ![]() Streaming accounted for the vast majority of the market, accounting for a 95.5% share of total revenues. Mohsen’s appointment as Middle East chief of Sony Music comes at a time when the MENA region posted the world’s third highest growth rate in 2022, with revenues from recorded music climbing 23.8% to $94 million, according to the IFPI 2023 Global Music Report. The vertical integration of content production also led to the establishment of Nogoum Records, which is now considered one of the top music labels in the MENA region. During his tenure at the radio station, Mohsen launched the NRP production unit dedicated to in-house content creation.
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